They're like the Third Reich, They didn't like their size so they just went out and brought out all of the smaller companies that had such great ideas but now will never be used but instead been given the task to make generic games. They see it business, I see it a forceful take over and breaking dreams.
I do still buy EA games, like Battlefield, Dead Space and Crysis because EA only publish these games, the people behind them, such as Visceral and DICE are the true brilliance behind these games, just a shame that EA tries to steal the credit and the audience only because they published the game under their name
Don't get me wrong. Gaming is a business as well as a job, but EA just takes it to a un-needed extreme level.